Our detailed market research identifies the travelling public as its largest single market. The travelling public were profiled and categorised broadly into three, namely gap year, family and 'over 50s' groups, whose current choices of insect repellent range from sprays, lotions, plug-ins or more specialist products like pyrethrum-soaked netting and clothing for extreme conditions.
Ifabric's chosen product types are aimed at delivering insect repelling solutions to our target market without limiting their individual style or chosen activity.